Pitch Deck
Last updated
Last updated
While investors appreciate a finished whitepaper, they may not demand it right away. However, the pitch deck is crucial and should follow a standard structure. The pitch deck is often the first introduction investors have to your project, and it needs to be compelling and concise.
Investors will closely scrutinize certain elements, especially the token distribution (including the unlock schedule) and the token economics (“tokenomics”). A well-crafted pitch deck should be able to communicate your vision, the problem you're solving, and why your solution is valuable—all in a straightforward manner.
Keep the text concise. Fewer words are often more effective. Too much text can be overwhelming and hard to read. Provide more detailed information in your whitepaper or website documentation. Investors will ask for further details during calls as needed.
Consider hiring a graphic designer to polish your pitch deck. A well-designed presentation can make a strong impression on investors.
Here is a suggested template of topics that should be included in your pitch deck. Each slide should convey key information clearly and effectively. You can also find a copy of this template in Google Docs. ().
If you need help with your text send it to somewhere like ChatGPT, but just take care that the text doesn't oversell the product.
Title Slide
Project name, tagline, and visual branding.
Vision
Concisely, state your long-term vision. What do you want to achieve with this project?
Problems
What problem(s) are you addressing? State them concisely and limit to say 5 at most.
Solutions
Explain how your project solves the identified problems. The solutions and problems should match 1-to-1. Highlight the key features of your solution.
Market Size
Provide an estimate of the market size and growth potential. Include relevant metrics that demonstrate why your project is worth pursuing. We can debate whether this is actually meaningful, but it does seem to be expected.
User Acquisition Strategy
Explain how you plan to acquire users or customers. This could include marketing plans, partnerships, or incentives. This could also be called "Go To Markt Strategy"
Product
Showcase your product. Include screenshots or visuals of your MVP, prototype, or user interface.
Architecture
Provide a high-level overview of the technical architecture. Describe how your solution is built. There may not be much space to explain why the chosen technology is suitable, so be sure to explain that elsewhere (e.g. the whitepaper or project documentation).
Competition
Identify key competitors and explain how your solution is different or better. Highlight any competitive advantages you have.
Roadmap: completed
Showcase milestones that have already been accomplished. Demonstrating progress helps build credibility.
Roadmap: planned
Outline key upcoming milestones and provide a timeline. Investors want to know what to expect next and when.
Token economics (tokenomics)
Describe the economic model of your token. Include details on supply, demand drivers, and how the token will be used within the ecosystem.
Token distribution
Explain how the tokens will be distributed, including details on allocation and the unlock schedule. Transparency here is critical.
Team
Introduce the core team members. Highlight their relevant skills, experience, and past successes.
Advisors
Mention any advisors who are supporting your project. Include their credentials and how they contribute to your success.
Partnerships & Integrations
Showcase any partnerships or integrations you’ve already secured. These can add legitimacy to your project.
Contact
Provide your contact information and links to your social media channels and website. Make it easy for interested parties to reach out.
[To Be Updated]
- Use this checklist to ensure you've covered key aspects that investors often look for.