Mid Stage

Mid-Stage

The mid-stage is about scaling up—securing investment, growing your team, expanding your product's presence, bulking up the operations of your business, and making sure the product gets finished. This includes planning for organizational growth, structuring teams, and considering which tools and apps can best support your growing needs.

• Fundraise — private investment

  • Start reaching out to investors.

    • Expect multiple calls and a lot of rejection; take feedback onboard and refine your pitch as needed.

  • Talk to lawyers

    • Incorporate a token-issuing entity before receiving any investment.

  • Plan for multiple private rounds of funding, leading up to the Token Generation Event (TGE).

• Organizational Structuring and Growth

  • Hire staff

  • Organize members into teams and ensure responsibilities are well-defined.

  • Develop an operational plan for scaling.

  • Evaluate and adopt tools/apps to improve team efficiency (e.g., project management, communication)

• Continue building presence (Content Creation, Marketing, and PR Strategy)

  • Create content and develop a marketing strategy.

  • Actively engage with the community through chat channels (e.g., Discord, Telegram).

  • Communicate and update the roadmap regularly to maintain transparency.

  • Share memes and engage with the playful side of the cryptocurrency community.

• Continue building the product

  • Work towards releasing a beta version of the product to gather user feedback.

  • Iterate on feedback to refine features, fix bugs, and enhance user experience.

• Develop a plan for managing security and continuity

  • Appoint an internal security lead to oversee security measures.

  • Develop a Business Continuity Plan to ensure operations continue smoothly in case of unexpected disruptions.

  • Ensure operational readiness, including customer support and product maintenance processes.

  • Start Audits (before launch, but once most of the product is complete).

• Launch preparation

  • Look ahead at the launch stage and start preparation of those tasks.