Establish Presence
Last updated
Last updated
Establishing your presence in the blockchain ecosystem is a key part of building awareness, attracting supporters, and legitimizing your project. At this stage, your primary goal is to make your project visible to your target audience and start forming the foundations of your community.
Without any presence, it can be difficult for investors to trust that you are making a legitimate effort to start a project. Think about it from an investor's perspective: having a professional website and a clear online presence is crucial to establishing credibility. If there is nothing to show, it may lead them to question the legitimacy of the project.
Create a Simple Website: A well-designed website serves as the digital face of your project. It should include key details such as the project mission, a brief explanation of the product, team information, and any existing accomplishments.
Explain Your Vision: Clearly articulate the problem you’re solving and your vision for the project. This will help you connect with like-minded individuals and potential supporters.
Include Key Details: Add sections for the whitepaper, roadmap, and any updates or news related to the project. Having these elements easily accessible helps build trust and shows transparency. Link to the and ideally to your project's GitHub and corresponding site with documentation.
Choose Relevant Platforms: Set up official accounts on key social media platforms like Twitter, LinkedIn, and potentially emerging platforms such as Farcaster.
Engage Regularly: Consistent engagement on social media is essential. Post updates, share development milestones, and interact with your followers to foster a sense of community.
Use a Consistent Brand Voice: Make sure your tone and messaging align across all platforms, ensuring a cohesive and professional image.
Create a Content Calendar: Plan blog posts, social media updates, and other content to maintain a steady flow of information. Transparency and frequent communication are key.
Share Your Journey: People like to see the evolution of a project. Share development stories, behind-the-scenes content, challenges faced, and lessons learned. It makes your project relatable and builds credibility.
Highlight Key Milestones: Celebrate and share significant milestones, such as new partnerships, development achievements, or funding successes. These milestones are crucial for building momentum and maintaining interest.
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Set Up Channels on Discord and Telegram: Create dedicated communication channels for your community (E.g. Discord, Telegram). These platforms allow for direct engagement with supporters and can help build a loyal community. Take a look to your favourite projects for guidance.
Establish Guidelines: Set clear guidelines for conduct to maintain a positive environment. Healthy community discussions can help solidify trust and bring in more supporters.
Assign Moderators: Assign trusted team members or community members as moderators to ensure questions are answered, and the community remains positive and productive.
Be Consistent: Consistency in messaging, branding, and communication frequency builds trust over time.
Engage Early Adopters: Actively seek out early adopters who share your vision. They can become advocates for your project, helping to amplify your presence.
Adapt as Needed: Building a presence is an evolving process. Pay attention to what content resonates with your audience and be willing to adjust your strategy accordingly.