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description: Final stage of launching the project
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# Launch Stage

The launch stage is all about bringing your product to market. This is where you finalize audits, launch your product, and start gaining real traction with users. It's important to consider a phased approach to ensure stability and manage community expectations.

* [**Ensure Audits Completed**](launch-stage/ensuring-audits-are-completed)
  * Engage External Security Experts
  * Remediate Major Issues
  * Thorough Review of Vulnerabilities
* **Launch Stage**
  * [**Test launch the product**](launch-stage/test-launch-and-early-access)
    * Perform a soft launch to identify and resolve any issues before full public exposure.
    * Monitor metrics and user behavior to understand product stability and user experience.
  * [**Early Access**](launch-stage/test-launch-and-early-access)
    * Implement a phased release to wider audiences.
    * Start with a limited audience to test scalability.
    * Gradually expand access as you gain confidence in the product's performance.
    * Create a plan to gather user feedback during the phased-launch and iterate based on that feedback.
      * e.g. use surveys, in-app feedback tools, and social media monitoring to gather insights.
      * Set up a process for prioritizing and implementing feedback.
    * Develop a community management strategy to engage users and handle questions or concerns during the launch.&#x20;
      * Assign community managers to monitor chat channels and social media.&#x20;
      * Develop a crisis management plan to handle any issues or negative feedback quickly.
    * Prepare for scalability by evaluating infrastructure needs to handle increasing user demands.
      * Stress test servers to understand capacity limits.
      * Implement auto-scaling solutions to adapt to growing user numbers.
  * [**Token Generation Event (TGE), Public token sales,  and Distribution**](launch-stage/token-generation-event-tge-public-token-sales-and-distribution)
    * Clearly communicate timelines, requirements, and safety measures to participants.
    * Ensure all compliance measures are adhered to for a smooth token distribution.
    * This ties into the full product launch. The token can be created / allocate to holders ahead of the full product launch.
    * The TGE may not be the same day as the product launch. Also be aware of the downsides of blanket airdrops and poorly conceived token distributions.
  * [**Full Product Release**](launch-stage/full-product-release)
    * Announce the full release with a coordinated marketing campaign.
    * Review internal roles and responsibilities for launch to ensure all team members know their tasks.
      * Where necessary (re)assign clear roles for monitoring systems, handling user issues, and managing communications during the launch.
    * Establish customer support processes to address user inquiries and issues effectively.
      * Set up multiple support channels (e.g., chatbots, email support) to handle questions.
      * Create a FAQ section to provide quick answers to common questions.
      * Ensure customer support is ready for increased inquiries.
  * **Airdrops, bounties, deploy own grants program, etc**
    * Plan community initiatives like airdrops and bounties to boost engagement.
    * Use grants strategically to encourage developer participation and contributions.

